Analisis Preferensi Konsumen Terhadap Produk Bath Bomb Salt Lemongrass di Kabupaten Bangkalan, Madura
(Consumer Preference Analysis of Bath Bomb Salt Lemongrass Products in Bangkalan District, Madura)
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Analisis Preferensi Konsumen Terhadap Produk Bath Bomb Salt Lemongrass di Kabupaten Bangkalan, Madura
(Consumer Preference Analysis of Bath Bomb Salt Lemongrass Products in Bangkalan District, Madura)
Iffan Maflahah
Program Studi Teknologi Industri Pertanian, Universitas Trunojoyo Madura, Indonesia
Meilina Hidayati
Program Studi Teknologi Industri Pertanian, Universitas Trunojoyo Madura, Indonesia
Muhammad Fakhry
Program Studi Teknologi Industri Pertanian, Universitas Trunojoyo Madura, Indonesia
Dian Farida Asfan
Program Studi Teknologi Industri Pertanian, Universitas Trunojoyo Madura, Indonesia
DOI: https://doi.org/10.19184/j-agt.v17i02.30269
ABSTRACT
Bath bomb salt is a processed salt product and is a new product. New products need to test consumer preferences so that the product circulated follows the wishes of consumers. Consumer preferences are used to increase the effectiveness of marketing products or services. This study aims to determine consumer preferences for bath bomb salt lemongrass products and analyze consumer preferences using the conjoint analysis method on bath bomb salt products. The research method used is the conjoint method. The research was conducted in Bangkalan Regency and used 100 respondents. Based on the results of the research, it can be found that consumer preference attributes include color (varies), usage effect (safe for skin), benefits (removes dirt on the skin), and main ingredients (epsom salt, sodium bicarbonate, and citric acid). The order of consumer preferences for bath bomb salt lemongrass products is color with a weight value of 34.875%, benefits with a weight value of 22.733%, main ingredients with a weight value of 22.158%, and usage effects with a weight value of 20.234%.
Keywords: bath bomb salt, conjoint analysis, consumer preferences
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Published
20-12-2023
Issue
Vol. 17 No. 2 2023: Jurnal Agroteknologi
Pages
62-70
License
Copyright (c) 2023 Jurnal Agroteknologi
How to Cite
Maflahah, I., Hidayati, M., Fakhry, M., & Asfan D.F. (2023). Analisis preferensi konsumen terhadap produk Bath Bomb Salt Lemongrass di Kabupaten Bangkalan, Madura. Jurnal Agroteknologi, 17(2), 62-70. https://doi.org/10.19184/j-agt.v17i02.30269